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Selling Green to Your Home Buyers June 30, 2010

Sometimes selling a home’s green features can be tough, since most of the green value is behind the home’s walls and people hagreen sealve a hard time appreciating what they can’t see. Today’s buyers want to be smart about what they’re purchasing and educating them about the value of building green homes is critical.

 

You will find that SCHULTE’s green features tie into the green program you are trying to offer with your homes.  And, although our shelving may look similar to a competitor’s, ours leads in green features. Educate your customers about your green story.

 

  • Being green is popular right now. Consumers want to know that other smart people are making the same decisions they are.
  • Green is about being practical. Buyers won’t need to make sacrifices by choosing green products. In fact, freedomRail has many sizes and finishes to offer your homebuyers to fit their styles and preferences.
  • It’s all about being healthy and having good indoor air quality. We use an epoxy coating on all wire products, which contains no solvents and releases no VOCs.
  • Choosing green attributes is a good investment. Share the financial benefits of being green, including utility bills savings, tax credits and tax rebates.

 

Educate homebuyers and get them excited about adding eco-friendly products to their home. For more information on SCHULTE’s green attributes, click here!

 

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