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It's tough for most people to envision how a storage system will look in their new home and in how many places they can add storage. That's why design centers and showrooms are so vital to sell upgrades. People need to see and touch what they're going to buy for their homes. Here are some tips for making your design center more inviting, organized and profitable.
Put your best foot forward
Most people form a judgment about the builder within the first 60 seconds of being in the design center, so it's important to keep the space organized and efficient. Be sure to have staff check the storage space on a routine basis to make sure pamphlets, business cards and samples are where they should be.
Less is more
Scaling back your offerings helps people focus and can even improve sales by 20 percent. SCHULTE uses that concept by offering controlled choices, which means only two choices for every storage space. Home buyers spend more time choosing what they want and less time being overwhelmed.
Help customers visualize with vignettes
Vignettes are important because they help people visualize how the product will look in their home. Most home buyers don’t know how storage can improve the efficiency of their space, but by showing them with a vignette, they will connect it to their own personal needs.
Show off what sells
Don’t waste space showing the basics that home buyers are already sold on. Use valuable real estate to show them storage upgrades that will save them time and money in the future. The emotional attachment to the product will give you a better chance of selling it.
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