Our population is aging and now is an important time for builders to focus on serving the 55+ market. Did you know that 84% of these new homebuyers say that efficient storage space is the most important design feature in their home, ahead of an attached garage, bigger bathrooms and a first floor master bedroom?*

Today, homebuyers are demanding better solutions for storage and organization. In fact, according to a recent BEC Survey, large walk-in closets are ranked as the #1 feature that builders will include in homes in 2010, ahead of laundry rooms and linen closets.

This means a huge opportunity for you. How can you build homes that our changing population will truly love?

• Think outside the box when offering freedomRail for your homebuyer. Whether it’s in the laundry room, entertainment area or a small office nook in the kitchen, freedomRail is easy to customize to fit any space.

• Since freedomRail is completely adjustable, it fits the needs of the 55+ market perfectly. freedomRail allows them to adjust the shelving easily to create the efficient storage space they need.
• Through both Classica and freedomRail, SCHULTE offers beautiful walk-in closets with dozens of upgrades so you’re able to sell the perfect closet to fit your homeowner’s style.

Keep on trend in 2010 by listening to this emerging market of home buyers. Offer them the storage spaces they deserve throughout their homes!

*NAHB EcHp Consumer Preferences Survey