Sometimes it’s hard to distinguish the differences between freedomRail and elfa by simply looking at the product, which can make it hard for customers to understand what the differences truly are between the two. But, once you hold freedomRail product in your hand and install it, it becomes clearer that freedomRail product is designed solely with the consumers’ needs in mind for many reasons.

• Strength – freedomRail product is manufactured with heavy duty steel and therefore holds 25% more weight than elfa.    
• Designed for ease of installation, we use stronger hardware so that fewer parts and pieces are needed, saving your customer time and money. We have one patented system that works effectively in any substrate, where elfa needs to offer 6 different types of hardware.
• Designed for functionality, our melamine shelves are made to accommodate clothing rods below. Elfa only allows consumers to hang clothing rods from ventilated shelving, which limits the design choices.
• Our clothes rods are patented, offering uninterrupted hanger movement so clothing can easily slide along the clothes rod.
• freedomRail offers beautiful furniture grade O-Boxes with fully accessible drawers   instead of ventilated wire baskets. In addition, we offer cabinet doors, giving your space a more organized feel.
• We offer solutions with custom cut shelving in wood or ventilated. You cannot cut elfa’s wood shelves to make a custom solution.

Use this information to help your customers understand why freedomRail is the smartest choice for their home. Once they do one space, they’ll want to do another and another!