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By now you know that by taking advantage of a storage upgrade program, you will receive additional profits that are currently going to after-market closet companies and big boxes. With the changing times, you have probably made concessions on your pricing. That means you need to reevaluate what you are offering your home buyers.
We want you to continue to get high storage upgrade capture rates, so follow these simple tips.
- Match the product to the targeted home buyer’s lifestyle.
- Get supportive literature and displays so home buyers have something to see and touch, an important component of the decision-making process.
- Use two options per closet to give home buyers a controlled choice and to keep it simple.
- Match the cost of the upgrade to the base price of the home and use products that meet a variety of price points – for example, SCHULTE keeps the cost of the master closet upgrade below ½ of 1% of the base price of the home because it is critical to high capture rates. And because you have made pricing changes, you may need to revise your current upgrade offerings.
- Be sure your design center staff receives a comprehensive training program available through SCHULTE so they feel comfortable selling storage upgrades.
- Continually review the storage upgrade program to add new floor plans and to make adjustments as necessary.
SCHULTE’s builder programs cover all the bases to drive profits in your storage upgrade program. Contact us now to update your current upgrade options and get upgrade options into your new floor plans.
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