 CINCINNATI, OH (August 1, 2005) - SCHULTE Corporation, a leading manufacturer of quality-engineered home storage and organization products, has announced its new and updated Melamine line, Classica™.
"We re-evaluated our Melamine product line, gathered consumer feedback and designed a collection that remains unsurpassed in strength, beauty and fine craftsmanship," said Steve McCamley, Vice President of Marketing. "Classica raises the bar in the home organization category."
Available to home owners through their builder, select specialty retailers or SCHULTE's nationwide network of dealers and distributors, Classica organizes and complements a wide range of storage spaces, particularly the master suite. Classica is available in Cherry, Maple, White and Bisque, four colors that mirror popular fine furniture finishes.
"Our color offerings blend so well with today's trends in fine furniture and cabinetry that home owners can create a seamless look throughout their bedroom, kitchen or laundry room," McCamley added. "Unlike products available at big box retailers, Classica has the look, feel and appeal of a well-crafted, customized system. It's a home organization solution you will be proud of. Best of all, it was designed to stand up to even the toughest daily use."
Like all SCHULTE products, Classica is quality-engineered to be SCHULTE Strong. The unique cleat-mounting system ensures components are secure and flush to the wall for a lifetime. The cleats also allow for mounting anywhere - floor mount, wall mount, even up tight to the ceiling. ¾" melamine is scratch-resistant and easy to clean. Cam-locked steel fittings and full-extension drawer glides ensure doors and drawers move smoothly. New decorative door fronts and drawer pulls add a contemporary, yet elegant appeal.
The new Classica line also features:
• 14", 19", and 24" shelves for maximum design flexibility.
• 2 millimeter radius edgebanding that offers a polished look and reduces snags on clothing.
• Roomy drawers with full-extension drawer glides. Home owners can choose drawers with White interior panels or interior panels that match the rest of the design.
• Top shelf installation to allow for longer, uninterrupted spans of storage space.
• Locks that can be added to drawers for additional safe-keeping of treasured items.
• A wide array of accessories including a Next-Day Rod, Tie & Belt Rack, Hamper, Baskets in varying sizes and Hooks.
When the company updated the line, they looked at what home owners wanted most out of a storage system in both style and functionality. Based on their research, SCHULTE made a bold decision to allow home owners to marry two of the company's product lines together - Classica and freedomRail®. For home owners who want more storage flexibility and customization, Classica can be combined with SCHULTE's truly adjustable freedomRail line.
"Home owners love the versatility of freedomRail and we wanted to offer that benefit in a Classica closet," said McCamley. "We believe that allowing home owners to mix and match components from both lines is an innovative approach in the category, and it is one more example of SCHULTE's commitment to bringing superior home organization to the world through strong products, strong people and strong brands."
Builders, specialty retailers and dealers can create customized Classica solutions in minutes using SCHULTE's exclusive 3D Strongware. The design program allows home owners to view 3-dimensional designs, which are much easier to visualize in their own storage space.
For more information about Classica click here. For more information about SCHULTE, contact Kristen Bowser, Marketing Communications Manager, at 513-277-3746 or email marcom@schultestorage.com. |
