Cincinnati, Ohio (January 15, 2007) In the home storage and organization category, success isn't measured by Grammy or Oscar awards… Instead, it's measured by magazine awards, coverage on television shows, and most importantly, builders who use the products.
Shea Homes, a leading builder of quality homes in Redmond, Washington, recently added the freedomRail® truly adjustable storage system to the company's upgrade package in their Trilogy Community.
For Shea Homes, freedomRail matched what they were looking for - the personalized feel of a custom-built closet, but with versatility. Once the rail is mounted on the wall, all other components can be moved up, down or side to side as storage needs change.
Within the first month of offering freedomRail, Shea Homes sold more closet upgrades than the entire previous year with their former program.
"We're thrilled with the increased revenues from freedomRail closet upgrades," said Tony McKinley, Shea Homes Executive. "And we love the product because installation doesn't interfere with other trades and doesn't delay closing on time."
Builders aren't the only experts who agree freedomRail is a must in new homes; the product line is repeatedly featured on network and cable television shows.
In 2006, freedomRail was featured on more than 30 TV shows, including HGTV's Mission: Organization and Save My Bath, the Style Network's Clean House and ABC's Extreme Home Makeover.
According to Liz Witts, Professional Organizer and Designer on Mission: Organization, freedomRail combines the best of both worlds.
"Today's active families want storage solutions that are functional and beautiful, but more importantly, they want a system that can adjust on-the-fly to accommodate their changing lifestyle," Liz said. "I recommend freedomRail on television shows because it fits the bill for both desires."
Since its introduction in 2001, freedomRail has won a slew of awards including a Consumers Digest Best Buy, the Builder's Choice Design Award from Builder magazine, Member's Choice Award from Do It Best and the Organizer's Choice Award from the National Association of Professional Organizers (NAPO). |
